Web Design with Spice
Client Jaan Paan Liqueur, Mississauga.
The alcoholic beverage market is definitely a saturated one, from the prolific numbers of Vodkas and Whiskeys to the multitude of wines and beers. That isn't to say there are not original drinks hitting the market, and Jaan was one of these drinks.
It all started with their existing design.
The entire project began with a simple question put to us "What do you think of my exiting bottle design?" Well it isn't always easy to have that kind of conversation, the design in place had reached this stage with the client's input but we had to be honest, but delicately so.
After working through the bottle design we moved onto the business cards, boxes and then to his website. Jaan is a modern liqueur with an exotic palette, making sure the website reflected these feelings was very important.
The strong verticals carried over to the website design, combined with full background imagery of both lifestyle and environmental photos. Colour that complimented the drink and the mixes are important for food and drink. With a clean navigation and key tools such as a store locater and tasting event calendar Jaan is expanding across Canada, and recently got into the Duty Free!!