Client Patio Furniture Direct, Mississauga.
Canadians love the outdoors, and who doesn't like to sit in a nice sofa seat or chair in the warm summer sun (especially after a long winter).
Well patio Furniture Direct sells high end patio furniture direct to consumers, making modern design and quality build accessible to more loungers than ever before!
Building a website with a limited number of products.
We have gotten very used to online sites offering everything under the sun, and the logistics of building a website that contains it all can be a challenge. Well not so with PFD, they have a concise product line with a reasonable number of options and just enough to talk about.
We chose to create a custom menu with a "catalogue" feel for the client, allowing clients to flick through the website and look at the furniture on offer.
Breaking down the specifications, details and options are always key to selling online, as consumers have no opportunity to examine the product in person... But too much information can be overwhelming.
After a foray in the US market, PFD is doubling down in Canada and finding a great deal of success.