Canon Bundle Boxes
Client Canon Canada
Preparing special promotions for the Canadian market is a key competitive component. Working with Canon we have produced a number of bundle boxes to promote cameras, or increase perceived product appeal.
This packaging design was a step away from what had been done in the past. The overall goal was to increase the value of the bundle by best presenting the products on offer.
A new approach to the bundle box design.
The key element in this new design was the concept that for the budding photographer the results are what matter. By using large single visuals on the box we support the message of an improved experience and therefore better image making.
Good clean product shots were also needed for this design, and as the bag was a new sku for Canon we produced the product photography as well. Once all the elements were in place the new design clearly carried the Canon brand while effectively selling the deal on offer.