Window Display Panels

Client T-fal
Markham, ON

While a number of panels wouldn't seem to be much to talk about we were very happy with T-fal going with our suggestion of strong typography for these graphics.

As more and more technology gets packed into the devices we use every day, trying to communicate these new features to customer can become quite difficult. I mean, how many icons can one iron have?

Why design with type?

So instead of a collection of symbols and icons (and seriously, sometimes you need a Rosetta Stone to decipher some of the icons out there) our designer chose to go back to the trusty old word.

By breaking up the body of text with different font weights, the final panel designs are easy to ready but also offer quick reference comments with the heaviest weights, such as "powerful". Well, we thought it quite a powerful design too!

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