COLLATERAL DESIGN

Client AllClad
Markham, ON

One of the many brands under the Groupe Seb banner, AllClad is a high end kitchenware company available across the world. We have been working with the brand for over 4 years now, and have produced a variety of marketing and advertising pieces from brochures and catalogs to advertising both for print and online.

Samples of our work.

Some of our more recent design pieces include a buyers guide. A clean piece of graphic design that uses the lifestyle shots provided by AllClad as well as some photography produced by ODL. Keeping the established graphic standards is very important for known brands as it ensures greater recognition and integration into the overarching strategy.

We have also worked closely with AllClad producing both general advertising pieces as well as more specific campaigns such as their Wedding gift products. Here we were asked to produce a product shot which could be used by our designers to create a bright advert that both showed the appeal of engraved kitchenware (with the date of your wedding) as well as obvious visual cues for the wedding industry.

Included below are additional samples of work produced by our graphic designers, these include the complete 2013 product program as well as cross promotional work with AllClad teaming up with a celeb chef who has a strong connection with their product lines.

It is always great fun to be able to consistently work with clients, knowing the brand and the products makes working across a variety of pieces seamless, leaving the designer able to experiment within understood guidelines building out a strong set of communication pieces.

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