A Colour Relaunch

Client Schwarzkopf Professional
Mississauga, ON

One of the advantages of our designers working so closely with clients is how comfortable they get working with brands and all the collateral associated with the brand. When IGORA, Schwarzkopf Professionals popular colour range, was re-branded our team was ready to carry the new brand forward.

From collecting all the necessary files, images and content, to prepping the initial designs and providing the content for translation to French all the individual items came together quickly and easily.

Creating charts, diagrams and more

For many of these types of projects, producing supporting visuals is an important part of effective graphic design. In this case, a well organized hierarchy of colours and strengths helps stylists understand the new range quickly and therefore allows them to seamlessly move over to the redesigned products.

A major part of all this is the consistency our graphic designers bring to the table. Ensuring that the look and feel from the launch posters, to the brochures, and flyers carries in a cohesive fashion results in greater recognition and better buy-in from the target audience.

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