Client La Marseille
Developing a Brand for a start-up with big ambitions is always a stimulating challenge, with no previous image to consider the designer can explore a myriad of visual options and styles to fulfill the company's objectives.
A major component of this design brief was to leverage the history and visual identity of Western Europe. In part this would allow the brand a greater sense of establishment that would be far harder to achieve with a more experimental design.
Creating the mark
Before we started to put pen to paper we explored some of the more prominent design movements of the 20th century. From the natural forms and harmony of Art Nouveau through the bold geometric shapes of Art Deco and the industrialization in Bauhaus.
In the completed branding an architectural M with strong vertical lines and geometric simplicity pairs well with a traditional serif font. This leaves the overall identity with a sense of permanence and quality.
Branding the Stationery
With a traditional look the design of the stationery had to follow suit. Our final look did not employ many graphic elements but used classic placement of content for the finished letterhead and business cards.
Putting the Brand to the Packaging
Continuing to build on the designs employed in the 1930's and 1940's our packaging used simple and complimentary colours in the design to separate the different lines.
Combining these elegant colour choices with the top of the "M" the final packaging would have a strong shelf presence with the overall feeling that the customer has some previous experience with the brand.